Food & Beverages

CONAGRA BRANDS, INC.

Company Profile Analysis

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CONAGRA BRANDS, INC. - Food & Beverages showcase

Year Founded & Workforce

1918-12-31

18,000 Employees

Industry

Food & Beverages

Services

C

CONAGRA BRANDS, INC. Overview

Company Headquarters: Illinois, US

Founded: 1919

Workforce: ~18,000

Company Working: Conagra Brands, Inc. is involved in the production and marketing of processed and packaged foods. The company operates through five major segments, namely, groceries and snacks, refrigerated & frozen foods, international, foodservice, and pinnacle foods. The refrigerated & frozen foods segment includes temperature-controlled food products. The foodservice segment includes branded and customized food products, including meals, sauces, and a variety of custom-manufactured culinary products that are delivered to restaurants and other foodservice establishments in the US. The food items offered under the commercial foods segment include a variety of vegetables, spices, and frozen bakery goods, which are sold under the brand name—Spicetec Flavors and Seasonings. The company provides its frozen bakery product portfolios under brands such as Bakery Chef, Aunt Jemima, Banquet, Gilardi, Krusteaz, Odom’s Tennessee Pride, and The Max Pizza & More.

Strategy

Conagra Brands, Inc. aims at strengthening its business portfolio through expansions and acquisitions. Over the years, it has acquired several companies that specialize in refrigerated and frozen foods. For instance, in February 2018, it acquired Sandwich Bros. of Wisconsin, LLC, a manufacturer of frozen breakfast and entrée flatbread pocket sandwiches, headquartered in Milwaukee, Wisconsin, US. The company also entered into agreements with packaged food manufacturers to expand its product range. The company is establishing new production facilities to increase its geographic footprint and enter emerging markets.

Company Snapshot

$11.1M

Revenue

18,000

Employees

1918-12-31

Founded

Illinois, US

Headquarters

SWOT Analysis

Strengths

  • Strong distribution network
  • Reliable suppliers
  • Strong product portfolio with wide product depth
  • High inventory turnover ratio
  • Industry leading innovation capabilities
  • Strong product portfolio with product depth
  • High inventory-turnover ratio
  • Industry-leading innovation capabilities
  • Diversified product portfolio
  • Extensive business segments.
  • Focus on product diversification.
  • One of the established company in the global market
  • Reputed brands working under parent company
  • Strong relationship with wholesaler, distributors and partners across the global market

Weaknesses

  • Declining sales from mature markets such as the US
  • Limited presence in international markets
  • Increased debt of USD 6.86 billion since May 2018
  • Highly dependent on the US market
  • Dependent on the US market
  • Increasing product recalls
  • No recent development related to the syrup market.
  • Lack of focus on logistics services
  • Easy to copy product range which may hamper the products growth
  • Highly dependent on the merchants and various partners

Opportunities

  • Expansion through online sales channels
  • Lucrative growth opportunities in regions such as Asia-Pacific, South America and parts of Middle East & Africa regions
  • Lucrative growth opportunities in regions such as Asia-Pacific, South America, and parts of the Middle East & Africa regions
  • Growth opportunities in the developing countries such as India and Brazil
  • Innovative product development
  • Scope for product development
  • Strategic Partnership and agreement are also an opportunity for the company.
  • Increasing its product offerings and capacity expansion is likely to create significant growth opportunities in the market.
  • Diversification of the business for further improvisation in the existing business
  • Environmentally friendly products manufacturing can lead to sustainable growth

Threats

  • Intense competition from well-established players
  • Increasing regulatory complexity for food safety
  • Currency exchange rate fluctuations
  • Inflation related risks
  • Intense competition from the existing players
  • Increasing competition from the existing players
  • Strong competition from local and global brands is a challenge for the company.
  • Raw materials price fluctuations.
  • Increasing rivalry in the global market, specially in the food and beverages market
  • Imitation of the products growth in the various application

Key Developments

DateApproachDevelopment
October 2018AcquisitionConagra Brands, Inc. acquired Pinnacle Foods Inc., a New Jersey, US-based packaged foods company. The acquisition resulted in strengthening the company’s gluten-free bakery and frozen foods products portfolio.
January 2020Product LaunchGardein, a brand of Conagra Brands, Inc., launched Gardein's new Ultimate Plant-Based Burger, to expand its plant-based food category.
July 2019Product LaunchGardein, a brand of Conagra Brands, Inc., launched 6 new food items that feature pea and wheat protein to serve the growing demand for plant-based foods.
June 2019Product LaunchBirds Eye, a brand of Conagra Brands, Inc., launched pasta made from zucchini and lentil, as well as riced cauliflower, to promote a low carb lifestyle and increase vegetable servings.
June 2019Product LaunchHealthy Choice, a brand of Conagra Brands, Inc., expanded its popular Power Bowls line with new grain-free options, to offer products that are fit for the low carb lifestyle.
March 2019Product LaunchBirds Eye, a brand of Conagra Brands, Inc., launched OvenRoasters Sheet Pan Vegetables to expand its frozen vegetable offerings.
November 2018Product LaunchEvol Foods, a brand of Conagra Brands, Inc., announced the launch of Modern Nutrition Bowls, with an aim to offers products with vitamin and nutrient content.
October 2018AcquisitionConagra Brands, Inc. acquired Pinnacle Foods, Inc., a New Jersey, US-based packaged foods company. The acquisition resulted in strengthening the company’s gluten-free bakery and frozen food products portfolio.
July 2018Product LaunchHealthy Choice, a brand of Conagra Brands, Inc., announced the launch of its popular Power Bowls line into the breakfast category with four new varieties.
February 2018AcquisitionConagra Brands, Inc. acquired Sandwich Bros. of Wisconsin business, which produces frozen breakfast and entrée flatbread pocket sandwiches. The acquisition resulted in strengthening the company’s frozen foods products portfolio.
February 2019Product LaunchConagra announced the launch of its latest pudding cup Unicorn Magic, under its brand Snack Pack, to attract kids.
July 2020Product LaunchConagra Brands, Inc. announced the launch of its new Birds Eye skillets with Gardein plant-based protein, Birds Eye meatless lasagna with Gardein plant-based protein, and Blake's gluten-free mac and cheese. With this, the company aims to expand its ready-to-eat pasta offerings.
September 2019ExpansionConagra Brands, Inc. announced plans to build a new 40,000 square-foot innovation centre in Chicago.
June 2019Product LaunchBirds Eye, a brand of Conagra Brands, Inc., launched new products such as chicken alfredo pasta, three-cheese ziti, and cheddar mac & cheese to expand its low carb product offerings.
March 2019Product LaunchBirds Eye, a brand of Conagra Brands, Inc., launched new products such as veggie made a line to include mac & cheese, with this, the company aims to expand its classic comfort food offerings.
October 2018AcquisitionConagra Brands, Inc. acquired Pinnacle Foods (US). Through this acquisition, Conagra added its iconic brands under its portfolio, which also includes Birds Eye, Gardein, and EVOL.
June 2022Product LaunchConagra Brand Launched its extensive summer line up of new production of the new food products such as Quick Roasters.
December 2021Mrs. Butterworth’s had launched cereal-flavored pancake syrup. This Fruity Pebbles Flavored Pancake Syrup has the taste of Fruity Pebbles cereal, specially formulated to be consumed with waffles, porridge, and pancakes.

Product Offering

  • Conagra Brands, Inc.
    • Duncan Hines
    • Marie Callender’s
    • Birds Eye
    • Banquet
    • Other Brands
    • Conventional
    • Snack Pack
    • Swiss Miss
    • Flavoured Syrup Market

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About the Author

Wantstats Research Team

Wantstats' research desk profiles CONAGRA BRANDS, INC. as part of our ongoing coverage of the Food & Beverages sector, drawing on public company data, filings, and market intelligence.

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I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.
Rob Kooiker

Group Product Manager HVAC & Fire Protection GMA, Rockwool

I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!
Jason Lee

R&D Director, Seojin

Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.
Akif Moroglu

Strategy & Business Development Director, Dogan Holding

We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.
Noah Malgeri
Noah Malgeri

Co-Founder, Mojave Rail Fabrication Limited

This is really good guys. Excellent work on a tight deadline. I will continue to use you going forward and recommend you to others. Nice job.
Michael Robert

Manager, JavolVision

Thanks, I am so happy that we worked together. Maybe we still can work together in the future.
Joseph Aguayo
Joseph Aguayo

Sales Operations & Pricing Manager, Intel

Thanks. It's been a pleasure working with you, please use me as reference with any other Intel employees.
Bong Lau

Sales Leader, Bamberg

We bought your "2025 report" in 2020. Everything is fine and very good.
Peter Groot Koerkamp
Peter Groot Koerkamp

Account and Business Manager, EFS-Holland BV

Thanks for sending the report it gives us a good global view of the Betaïne market.
Younghwan Choi
Younghwan Choi

Senior Retail Manager, LG Chem

We found the report very insightful! we found your research firm very helpful. I'm sending this email to secure our future business.
Mark Irwin

Management Consultant, Level 21

I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.
Rob Kooiker

Group Product Manager HVAC & Fire Protection GMA, Rockwool

I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!
Jason Lee

R&D Director, Seojin

Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.
Akif Moroglu

Strategy & Business Development Director, Dogan Holding

We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.

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