Charoen Pokphand Group Overview
Company Headquarters: Bangkok, Thailand
Founded: 1986
Workforce: 1,26,341 as of 31 December 2017
Company Working: Charoen Pokphand Group Company Limited operates as a holding company. The Company, through its subsidiaries, focuses on Agro-industry and food, marketing and distribution, and telecommunication businesses. The Company operates in 16 countries, exports products from Thailand to over 30 countries, covering over 4 billion population around the world. The Company operates in both the livestock (swine, broilers, layers, and ducks) and aquaculture (shrimp and fish) businesses. The major products of feed business include swine feed, chicken feed, duck feed, shrimp feed and fish feed, both in the form of concentrated feed and complete feed in powder and pallets.
Strategy
The company invests hugely in R&D activities to offer quality products based on the high demand for animal feed in the global market. The company is upfront towards adopting new technologies to bring in new products in the segment. The company is highly focusing on geographical expansions wherein it can increase its customer base for which its focus is in its exports. They are taking huge initiatives to expand their exports business. Moreover, it is undergoing few tie-ups to grow in the untapped markets. They have also invested to expand distribution channels through its own outlets and retail shops.



