Capri Holdings Limited Overview
Company Headquarters: New York, US
Founded: 1981
Workforce: ~46,345
Company Working: Capri Holdings Limited is a global luxury fashion group with brands known for their design, style, and craftsmanship. The company sells its products through three brands—Versace, Jimmy Choo, and Michael Kors. The product categories offered by these brands include women’s and men’s accessories, bags, footwear, ready-to-wear apparel, wearable technology, watches, jewelry, eyewear, and a full line of fragrances. Versace designs, manufactures, distributes, and retails ready-to-wear, accessories, footwear, and home furnishings products. Jimmy Choo offers a fashion-forward product range that includes women’s luxury shoes, handbags, small leather goods, scarves and belts, as well as men’s luxury shoes. Michael Kors products are sold through retail stores, e-commerce sites, and luxury department stores around the world. The main product categories of the brand are watches, fragrances, bags, clothing, and accessories. Capri Holdings Limited has operations in three principal geographic markets—the Americas, Europe, the Middle East and Africa (EMEA), and Asia. Michael Kors has more than 550 stores and over 1,500 in-store boutiques in various countries. In September 2018, the company changed its name from Michael Kors Holdings Limited to Capri Holdings Limited.
Strategy
Capri Holdings Limited’s brands invest significantly in R&D to create improved products, thereby enhancing its product portfolio. The company also conducts promotional activities to increase brand awareness and emphasizes strong vendor management and extensive distribution across the globe. To gain customer confidence, the company offers a variety of products and focuses on launching different products. Additionally, it is focusing on increasing its geographic presence. For instance, in 2019, the company is looking to increase its revenue to USD 8 billion, while increasing exposure in Asia-Pacific from 15% to 19%.
