AutomotiveJul 16, 2026

Brita LP

Company Profile Analysis

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Year Founded & Workforce

1965-12-31

8,000 Employees

Industry

AutomotiveB2BB2C

Services

Brita LP Overview

Company Headquarters: US

Founded: 1966

Workforce: ~8,000

Company Working: Brita LP is primarily engaged in manufacturing and selling water filters. It operates as a subsidiary of The Clorox Company of Canada Ltd. It produces household water filter jugs, water filter systems & cartridges, on tap water filters, water filter kettles, and water filter dispensers. Furthermore, it provides water filter systems and cartridges for vending machines, coffee machines, combination ovens, and dishwashers. The company has 25 manufacturing facilities and research & development units across Argentina and the US.

Brita LP has around five subsidiaries, including Brita Canada Corporation, Brita Canada Holdings Corporation, and Brita GP. The firm has offices across Germany and the US.

Strategy

Brita LP aims to become of the leaders in water treatment technology. The company has been working to increase their presence in the global market through investments in Asia Pacific market. The company has also invested in development of their brand in foreign markets. The company has higher focus on their residential segments in comparison with professional segment.

Company Snapshot

8,000

Employees

1965-12-31

Founded

Headquarters

Key Developments

Date	Approach	Development
–	Expansion	Brita LP commenced its operations in India with the launch of a new range of water purifiers, MyPure Max
–	Product Launch	Brita LP launched a new filter named Brita, which would remove 99% of lead and is certified by the Water Quality Association. The filter can remove 99 % of the lead from tap water for up to 120 gallons for up to six months
February 2019	Expansion	Brita LP commenced its operations in India with the launch of a new range of water purifiers, MyPure Max.
March 2017	Product Launch	Brita LP launched a new filter named Brita, which would remove 99% of lead and is certified by the Water Quality Association. The filter can remove 99 % of the lead from tap water for up to 120 gallons for up to six months.

Product Offering

Brita LP
- • Mypure Max 5S
- • Mypure Max 6S
- • Mypure Max 7S
- • Complete Faucet Filtration System
- • Basic Faucet Filtration System
- • Long Last Filter
- • Pitcher and Dispenser Filter
- • Stream Filter
- • Bottle Filter
- • Faucet Mount Filter
- Global Water Purifier Market

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About the Author

Wantstats Research Team

Wantstats' research desk profiles Brita LP as part of our ongoing coverage of the Automotive sector, drawing on public company data, filings, and market intelligence.

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I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!

Jason Lee

R&D Director, Seojin

Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.

Akif Moroglu

Strategy & Business Development Director, Dogan Holding

We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.

Noah Malgeri

Co-Founder, Mojave Rail Fabrication Limited

This is really good guys. Excellent work on a tight deadline. I will continue to use you going forward and recommend you to others. Nice job.

Michael Robert

Manager, JavolVision

Thanks, I am so happy that we worked together. Maybe we still can work together in the future.

Joseph Aguayo

Sales Operations & Pricing Manager, Intel

Thanks. It's been a pleasure working with you, please use me as reference with any other Intel employees.

Bong Lau

Sales Leader, Bamberg

We bought your "2025 report" in 2020. Everything is fine and very good.

Peter Groot Koerkamp

Account and Business Manager, EFS-Holland BV

Thanks for sending the report it gives us a good global view of the Betaïne market.

Younghwan Choi

Senior Retail Manager, LG Chem

We found the report very insightful! we found your research firm very helpful. I'm sending this email to secure our future business.

Mark Irwin

Management Consultant, Level 21

I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.

Rob Kooiker

Group Product Manager HVAC & Fire Protection GMA, Rockwool

I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!

Jason Lee

R&D Director, Seojin

Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.

Akif Moroglu

Strategy & Business Development Director, Dogan Holding

We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.

Brita LP

Company Headquarters: US Founded: 1966 Workforce: ~8,000 Company Working: Brita LP is primarily engaged in manufacturing and selling water filters. It operates as a subsidiary of The Clorox Company of Canada Ltd. It produces household water filter jugs, water filter systems & cartridges, on tap water filters, water filter kettles, and water filter dispensers. Furthermore, it provides water filter systems and cartridges for vending machines, coffee machines, combination ovens, and dishwashers. The company has 25 manufacturing facilities and research & development units across Argentina and the US. Brita LP has around five subsidiaries, including Brita Canada Corporation, Brita Canada Holdings Corporation, and Brita GP. The firm has offices across Germany and the US.

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