Amazon.com, Inc. Overview
Company Headquarters: US
Founded: 1994
Workforce: ~1,541,000
Company Working: Amazon.com, Inc. (Amazon) retails consumer goods and subscriptions through online and physical locations. The business is divided into the North American, International, and Amazon Web Services segments. Products from third-party merchants and goods purchased for resale are among the items it sells through its storefronts. Additionally, the business creates and distributes media content in addition to manufacturing and selling electronic gadgets like Kindle, Fire tablets, Fire TVs, Rings, Blink, and Echo. Additionally, it provides vendors with programs to sell their wares in its stores and programs for content creators like authors, musicians, filmmakers, Twitch streamers, skill and app developers, and others to publish and market their works. In addition, the business offers subscriptions for digital material, fulfilment, advertising, database, analytics, and other services. Additionally, a subscription program called Amazon Prime is available. The business offers its services to buyers, sellers, entrepreneurs, content producers, and marketers. Cloud services are provided by AWS. The most complete and widely used cloud platform in the world, Amazon Web Services (AWS), provides over 200 fully functional services from data centers worldwide. Millions of clients use AWS to save costs, increase agility, and accelerate innovation, including the largest corporations, most successful governmental organizations, and the fastest-growing startups.
Strategy
Amazon’s strategy is based on leveraging its technological capabilities for business success. The company follows a cost leadership strategy aimed at offering maximum value to its customers at the lowest price. To increase its sales, it focuses on improving all aspects of customer experience, including affordability, ease of use, and reliability. To enhance its corporate network and increase its technical expertise, Amazon acquires and builds partnerships with several technology giants. It has set several strategic priorities that would drive growth and improve revenue in the upcoming years. The company follows product development as a supporting strategy for its business growth.



