Amazon Web Services, Inc. (AWS) Overview
Company Headquarters: US
Founded: 1994
Workforce: 341,400
Company Working: Amazon.com, Inc. engages in the retail sale of consumer products and subscriptions in North America and internationally. The company operates through three segments: North America, International, and Amazon Web Services (AWS) segments. It sells merchandise and content purchased for resale from vendors, as well as those offered by third-party sellers through physical stores and retail Websites, such as amazon.com, amazon.ca, amazon.com.mx, amazon.com.au, amazon.com.br, amazon.cn, amazon.fr, amazon.de, amazon.in, amazon.it, amazon.co.jp, amazon.nl, amazon.es, and amazon.co.uk. The company also manufactures and sells electronic devices, including Kindle e-readers, fire tablets, and fire TVs among others. The Amazon Web Services segment involves in the global sales of compute, storage, database, and AWS service offerings for start-ups, enterprises, government agencies, and academic institutions. The company has its offices located in countries such as Australia, Brazil, Canada, France, Italy, and India among others. The company specializes in e-commerce, retail, operations, and Internet-based services.
Strategy
Amazon’s strategy is based on leveraging its technological capabilities for business success. It follows a cost leadership strategy aimed at offering maximum value to its customers at the lowest price. To increase its sales, it focuses on improving all aspects of customer experience including affordability, ease of use, and reliability. To enhance its corporate network and increase its technical expertise, Amazon acquires and builds partnerships with several technology giants. It has set several strategic priorities that would drive growth and improve revenue in the upcoming years. The company applies product development as a supporting strategy for its business growth.



