ADIDAS AG Overview
Company Headquarters: Germany
Founded: 1949
Workforce: ~ 59,258
Company Working: Adidas AG is a multinational corporation headquartered in Herzogenaurach, Germany. The company designs, develops, produces, and markets a range of athletic and lifestyle footwear, apparel, and accessories. The company's product offerings are divided into three main segments: Adidas, Reebok, and TaylorMade-adidas Golf. The Adidas segment focuses on sportswear, including footwear, apparel, and accessories for a variety of sports such as football, basketball, running, and training. The Reebok segment produces footwear, apparel, and accessories for fitness, running, and training. The TaylorMade-adidas Golf segment offers golf clubs, balls, bags, apparel, and accessories.
Adidas operates in over 160 countries worldwide. The company's mission is to be the best sports company in the world, with brands built on a passion for sports and a sporting lifestyle. Adidas has a strong commitment to sustainability and aims to use sustainable materials in all of its products. In recent years, Adidas has been working to strengthen its digital capabilities and e-commerce channels, as well as expanding its partnerships with high-profile athletes and celebrities to increase brand awareness and drive sales. The company has also been investing in new technologies and innovations, such as 3D printing and digital manufacturing, to improve its products and processes.



