Australia & New Zealand Hookah Mixes Market, By End Use, 2021-2028

Growth Outlook

• The 2028 portion of the Australia & New Zealand Hookah Mixes Market, By End Use, 2021 market is on a steady long-term growth path. Segment value stands at roughly USD 13 Mn in 2026 and is projected to reach USD 14 Mn by 2028 — a gain of about 9% over the forecast period, translating to a CAGR in the mid-single digits.
• The demand for hookah mixes in Australia and New Zealand has been steadily increasing in recent years, fueled by the rising popularity of hookah smoking among the younger population. This trend can be attributed to the unique experience and social aspect of hookah smoking, making it a popular choice among the youth in both countries.
• What the regional split looks like (2026): Bars & Pubs leads, holding roughly 85% of segment value — the single largest regional share. Household is the second-largest contributor.
• By 2028, Bars & Pubs alone is expected to reach USD 12 Mn, with Household at USD 2 Mn.

Market Dynamics

The demand for hookah mixes in Australia and New Zealand has been steadily increasing in recent years, fueled by the rising popularity of hookah smoking among the younger population. This trend can be attributed to the unique experience and social aspect of hookah smoking, making it a popular choice among the youth in both countries. One major factor contributing to the demand for hookah mixes is the increasing number of hookah lounges and bars opening up across Australia and New Zealand. These establishments offer a relaxed and social environment for people to enjoy hookah smoking with friends. As a result, the demand for hookah mixes has increased as more people are exposed to this alternative form of smoking. Additionally, hookah mixes are available in a wide range of flavors, further driving the demand for these products. The variety of flavors appeals to consumers who are always looking for new and unique experiences. This is especially true for the younger generation, who are more open-minded and willing to experiment with different flavors. Moreover, the use of hookah as a social activity has also increased the demand for hookah mixes.

As people look for more unique and interactive experiences, hookah smoking has emerged as an attractive option. The communal aspect of hookah smoking, where multiple people share the same hookah, has made it a popular choice for social gatherings, leading to a higher demand for hookah mixes. Another key driver of the demand for hookah mixes is the increasing health awareness among consumers. Hookah mixes are considered to be a healthier option compared to traditional cigarette smoking, as the smoke is filtered through water and does not contain as many harmful chemicals. This has attracted health-conscious consumers to the hookah market, further boosting demand for hookah mixes. In addition to the above factors, the availability of a variety of high-quality hookah mixes from different regions, including Middle Eastern and Mediterranean flavors, has also contributed to the growth of the market. Overall, the demand for hookah mixes in Australia and New Zealand is expected to continue its upward trajectory in the coming years due to the growing popularity of hookah smoking and the diverse range of flavors available in the market.

Research Methodology

Figures reflect Wantstats’ original market research and forecasting models, compiled as part of the Wantstats research archive and published in 2024.